Wednesday, January 30, 2008

Zero Degree, No MBA, no PhD, Got JOB


On a trip with some colleagues from Kuala Terengganu to KL, I was asked, "Why are you not one of those living in posh Damansara Heights?". Here's why.

This 17 yr old, Ashley Qualls, is the CEO of whateverlife.com, a website she started when she was just 14 — with USD8 borrowed from her mother. Now, just three years later, the website grosses more than $1 million a year.

Her savvy cultivation of her peer group as a target market, Whateverlife began pulling in more teenage girls than a Justin Timberlake concert - about a million a day. With a big audience, the site attracted advertisers.

It all started just as the online social networking craze began. When she saw her friends personalizing their MySpace pages, she began creating and giving away MySpace background designs through Whateverlife. The designs are cheery, colorful and whimsical, with lots of hearts, her favorites.

No degrees, no MBAs, no PhDs required to make it this good. The guys living in posh Damansara Heights have college degrees? The ones I know, they don't even have secondary education or they were Grade C students.

Grade A students will always end up working for Grade C students. That's my convenient answer, but not as convenient as "Itu takdir".

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Cyberjaya, Malaysia
Now if only Playboy hopped on the Augmented Reality bandwagon . . . aahh . . . the possibilities.