Saturday, June 30, 2007

When the well is dry, we learn the worth of water.


Water management issues affect our food supply, as it takes 2,000 to 5,000 liters of water to produce the daily food intake of one person. To process one whole chicken before it gets to the supermarket, it takes up 27 liters of water. Inefficient agricultural practices such as flooding entire fields, strain water sources.


We know today that our country is facing increasing demands for water, while our water sources are showing signs of stress such as rising pollutant levels or unsustainable rates of water withdrawal which are likely to cause water shortages in places where it is needed. Can businesses “connect the drops” to better understand their relationship to water and develop and implement water sustainability strategies?


Water questions that businesses can answer for themselves:


  1. In what keyareasdoes the business directlyand indirectlyrely onand impact waterthroughout the valuechain?

  2. What isthe status orvulnerability of water sources used or impacted by the business?

  3. What are the business risks linked to the organization’s water uses and impacts, taking into account the vulnerability of key water sources affected by these uses and impacts?

  4. What opportunities exist to proactively address costs and potential risks to the business associated with water use and impacts?

  5. What are the company’s goals related to water sustainability?

  6. How can the organization be best engaged in pursuing a water sustainability strategy?
  7. Go to http://www.rotarycyberjaya.org/Newsletters/CONNECTIONS-Aug05-01.pdf

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Cyberjaya, Malaysia
Now if only Playboy hopped on the Augmented Reality bandwagon . . . aahh . . . the possibilities.