Gina Bianchini, Co-founder & CEO, Ning.
Bianchini's Ning is possibly the most exciting thing in social networking right now. Ning lets users create their own mini communities, complete with customizable layouts, profiles, blogs, videos, and ads, instead of simply encouraging people to join one ubernetwork such as Facebook, MySpace and the rest. It lets you build your own MySpace.
Just as blogs changed the Web by turning ordinary folks into pundits, Ning could do the same for community. The company estimates that, at this rate, by New Year's Eve 2010 it will host some 4 million social networks, with tens of millions of members, serving up billions of page views daily.
In terms of its influence on business, people are going to have a ton of experiments going on, and they should. Not every company is going to have their own social network. A lot of them will, though, and they can be used in all sorts of interesting ways, whether it's a large computer company we know of that is using [Ning] for an internal social network, or what ImSaturn is doing in having a direct two-way conversation with customers.
Do we have a Malaysian equivalent or better?
Read more in Fastcompany's Ning's Infinite Ambition.
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